See your website the way Google, ChatGPT & Co. see it.
Enter your address and we show you what Google doesn't like about your website and what you can do about it. No jargon. And we tell you whether ChatGPT, Gemini & co. recommend you.
Promise. The test comes with no strings attached, and we never ask for your number or email.
Find out what is really holding you back.
We look at your website from three angles, with exactly the values SEO professionals work with.
Performance & Speed
We measure what Google uses for your ranking. No made-up scores. You see exactly what slows your site down.
On-Page SEO
Title, description, alt texts, canonical, robots. We tell you honestly what works and what doesn't. Red means: this needs your attention.
Tips in plain language
For every problem you get a concrete tip: what to do, in which order and why it helps your ranking.
I've been working as a web designer in Düsseldorf since 1995. Building websites? No problem. But when clients asked why their site wasn't showing up on Google, I wanted to know the real reasons, not just guess.
I've spent good money on SEO tools. The problem was never that I couldn't use them, it was that what actually helps was always buried deep. Complicated to configure, hidden behind dashboards full of numbers that don't tell me what to do next.
What is now GENLOC.SEO started as a collection of individual tools, each with a clear purpose. By the end of 2025 they came together as one. Deliberately focused: when clients name their most important keywords, you get a handful at most. Why build a tool that pretends you need hundreds? A tool that tells you straight: here's the problem, this is what you need to fix first, this is why you're not ranking. No noise. Just what actually matters.
If you run a website and just want to know what Google really thinks of it, this is your tool. Completely free. For everyone who wants an honest answer.
We show you where you stand. And how to overtake.
We bring everything together in one place: your visibility on Google, whether AI recommends you, your real Search Console data and the comparison with your competitors. From that we build you a roadmap you can tick off point by point, at your own pace.
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01Measure
Visibility index
We show you how your Google visibility has developed over the last 24 months, right next to up to 5 competitors. You see at once who is catching up and who is slipping.
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02Ask
AI visibility
We ask ChatGPT, Gemini, Claude and Perplexity live, just like your customers do. And show you whether you appear in the answers or your competitors do.
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03Understand
Google Search Console
We read your real clicks and positions and tell you for every opportunity what is holding you back and what you can do.
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04Overtake
Fast Lane
You click “Put me in the fast lane” and we create a roadmap against your competitor for you.
What does your competitor do better than you?
We put your website next to your competitor's and look at where they are ahead of you: search terms, content and links. You get a five-step roadmap from it. What works fastest comes first.
- We compare you with your real competitor, not with some industry average
- We start with the quick wins: search terms where you are almost on page 1
- You tick off what is done. We remember your progress, even over weeks
- The roadmap is also available as a PDF, for you, your team or your clients
- Quick wins 12 search terms in positions 11 to 30
- New content 6 topics only your competitor covers
- Main keywords 9 search terms with real search volume
- Long-tail checklist 25 queries with little competition
- Link sources 8 websites that link to them, not to you
Optimising for AI means optimising for Google first.
Many people currently believe Google is over and that you only need to optimise for ChatGPT & co. now. That is not quite right. AI search engines get large parts of their answers from the same sources as Google, and they look at the same things: is the page fast, technically clean and easy to understand? Does it really answer the question?
That is why GEO (Generative Engine Optimization) does not replace SEO, it extends it. The foundation stays the same, and that is exactly where we start.
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01Foundation
SEO
Technology, loading speed, clean titles and headings, good content. Without that, neither Google nor AI will find you.
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02Extension
GEO
Your brand is mentioned on other sites, your content answers real customer questions, and AI crawlers are allowed onto your site.
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03Measure
Both in view
We check your foundation with the site audit, rankings and Search Console, and show you in AI visibility whether ChatGPT, Gemini, Claude and Perplexity recommend you.
Does ChatGPT recommend you or your competitors?
Many people no longer ask Google but ChatGPT, Gemini, Claude or Perplexity: “Who is good around here?” We ask exactly these questions for you and show you whether your name comes up in the answers.
- We suggest questions the way your customers really ask them. Of course you can adjust them
- We query all four AI platforms live, with active web search. None of it is simulated
- We check two things: are you mentioned? And does the AI link to your website?
- You get a report with an assessment, concrete tips and the sources the AI relies on
We turn your Google data into a to-do list you can understand.
You connect your Google Search Console in two clicks. We read your real clicks and positions, pick out the biggest opportunities and tell you for each one what causes it and what you can do.
- We sort by what brings you the most clicks: terms just short of page 1, pages hardly anyone clicks, pages that are slipping and pages competing with each other
- We tell you why right away: we match every opportunity with the site audit of that page, from the title to the loading time
- You can filter by language and country. Handy if your website is multilingual
- We can only read, not change anything. Your access is encrypted and you can disconnect it at any time with one click
This is what your analysis looks like.
Real data, straight from Google. Nothing is glossed over.
Take a good look around before you decide.
Nobody likes buying a pig in a poke. That's why we show you here what GENLOC.SEO looks like from the inside. The companies in the example are made up, the views are real.

All your projects at a glance
Here you see all the websites you look after. For each one we show you the current status and how the values have developed over time. One click and you are right in it.

We check every single subpage
We go through your website page by page and find what bothers Google: missing titles, broken links, oversized images, duplicate content. The most important things come first, so you know where to start.

See where you stand on Google
You tell us which search terms you want to be found for. We check your position every week and show you whether it is going up or down.

You compared directly with your competitors
Here you see how visible you are on Google, over 24 months and right next to your competitors. In the example, Malerei Sonnenfeld has been catching up clearly since spring. From here, one click takes you to the Fast Lane.

Your roadmap past the competition
We put your website next to your competitor's and turn it into a five-step roadmap. You tick off what is done and can save everything as a PDF.

Your real Google data, made easy to understand
We show you how often you are seen and clicked on Google and turn it into a list of opportunities. For each one we tell you what causes it and what you can do.

Who links to your website
Links from other websites are like recommendations for Google. We show you who links to you, how strong those sites are and which words they use to point to you.

Does AI recommend you or your competitors?
We ask ChatGPT, Gemini, Claude and Perplexity the questions your customers would ask. You see how often you are mentioned, who is recommended instead and which sources the AI relies on.

Every page with its search term
You decide which search terms each of your pages should be found for. We check whether the page fits and tell you what is still missing.
For everyone who
wants to keep going.
With Pro you get the tools agencies work with, just without the agency price. For everyone who really wants to move their website forward.
- AI visibility in ChatGPT, Gemini, Claude & Perplexity
- Google Search Console with opportunities and action list
- Visibility index with 24 months of history and competitor comparison
- Fast Lane: your roadmap past your competitors
- Track up to 10 projects
- Keyword tracking & Google rankings
- Historical score trends
- Email alerts on changes
- PDF report export
- Backlink analysis
Clear prices. No catch.
The free version is complete, and it will stay that way. Promise.
- Mobile & Desktop analysis
- 3 measurement runs per analysis (median) for stable results
- 4 SEO scores (live API)
- 6 Core Web Vitals metrics
- 8 On-Page SEO checks
- Action recommendations
- 11 languages
- Everything in Free
- AI visibility: 1 check per month (5 questions, 4 platforms)
- Connect Google Search Console: real clicks, rankings and action list
- Visibility index: 24 months of history, 1 competitor compared
- Fast Lane: 2 competitor roadmaps per month, to tick off & as PDF
- 1 project
- 10 pages · 3 keywords/page
- Weekly ranking tracking
- Score history & email alerts
- Tech stack detection
- GDPR check (external resources)
- Backlink analysis & Domain Rank
- Referring domains & anchor texts
- PDF reports (short & full)
- Pro Plan Guide with practical examples (online help & PDF)
- Everything in Free
- AI visibility: 1 check per month (10 questions, 4 platforms)
- Connect Google Search Console: real clicks, rankings and action list
- Visibility index: 24 months of history, 3 competitors compared
- Fast Lane: 5 competitor roadmaps per month, to tick off & as PDF
- 3 projects
- 10 pages · 3 keywords/page
- Weekly ranking tracking
- Score history & email alerts
- Tech stack detection
- GDPR check (external resources)
- Backlink analysis & Domain Rank
- Referring domains & anchor texts
- PDF reports (short & full)
- Pro Plan Guide with practical examples (online help & PDF)
- Everything in Free
- AI visibility: 1 check per month (10 questions, 4 platforms), white-label report
- Connect Google Search Console: real clicks, rankings and action list
- Visibility index: 24 months of history, 5 competitors compared
- Fast Lane: 15 competitor roadmaps per month, to tick off & as PDF
- 10 projects
- 10 pages · 3 keywords/page
- Weekly ranking tracking
- Score history & email alerts
- Tech stack detection
- GDPR check (external resources)
- Backlink analysis & Domain Rank
- Referring domains & anchor texts
- PDF reports (short & full)
- Pro Plan Guide with practical examples (online help & PDF)
All prices in euros, plus statutory VAT · Billed monthly · Cancel anytime · For businesses only
What people ask us most often.
Highspeed Hosting · Web design
SEO for SMEs
Websites that load at light speed and get found.
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